Andrew YanginBetter MarketingWhat Apple Can (Re)Learn About Giving Keynotes — By Watching… Microsoft??For a whole generation of business presenters, Apple and Steve Jobs basically set the gold standard. Jobs delivered such resplendent…Oct 15, 20211Oct 15, 20211
Andrew YanginThe Core MessageHow an Outsider from France Convinced TDK CEO to Put $50 Million into StartupsSometimes, you can find the most surprising presentation and persuasion examples in unlikely sources.Oct 12, 2021Oct 12, 2021
Andrew YanginThe Core Message用對的語言，說給對的人聽：看蕭美琴的 ALEC 演講這幾天看到網路上很多人稱讚蕭美琴在美國給的一場演講，是在 American Legislative Exchange Council 大會給的。Youtube 上還有完整的影片。Sep 21, 2021Sep 21, 2021
Andrew YanginThe Core MessageThe Simone Biles Saga and the Importance of FramingSimone Biles — some say the greatest gymnast in history — started quite the controversy by suddenly pulling out of the team finals and…Sep 21, 2021Sep 21, 2021
Andrew YanginThe Core Message公司「沒什麼創新的東西」，卻募到兩百億美元？WeWork 既無突破性科技，也沒有創新商業模式，是怎麼募到兩百億美元的？我們回去看創辦人 Adam Neumann 在公開場合的表達力，尋找一些線索。Sep 8, 2021Sep 8, 2021
Andrew YanginThe Core MessageElon Musk 如何打破賈伯斯時代的演講準則，加深自己的魅力你如果看過 Elon Musk 演講，應該會同意他講的真的…不怎麼樣，但為什麼他還能迷倒百萬大眾？他施了什麼魔法？我們就一起來解析一下。Aug 31, 2021Aug 31, 2021
Andrew YanginThe Core Message李光耀為何被喻為史上最偉大領導人之一？溝通能力是關鍵不知為何，幾天前我的 Youtube 突然推薦了前新加坡總理李光耀 (Lee Kuan Yew) 接受西方媒體採訪的影片。Jul 25, 2021Jul 25, 2021
Andrew YanginThe Core Message很多非母語的人在寫英文時，都忽略這個重要的細節這個細節無關文法的對錯，也不是用字遣詞多有學問，而是一個很少人注意到的細節…Jun 14, 2021Jun 14, 2021
Andrew YanginThe Core Message為何一篇文章，會引來對兩位美國大使簡報的機會？大使看到我寫的一篇文章，邀請我飛去紐約演講。但我超級困惑，因為我那時還是個22歲大學剛畢業的實習生…Jun 6, 2021Jun 6, 2021
Andrew YanginThe Core MessageMessaging in Divided Times: Lessons from that Basecamp PostI went back to read Jason Fried’s much-maligned blog post, and found a surprisingly tough message.May 22, 2021May 22, 2021
